Audience research
Current, reachable, and permitted - in that order.
An audience is described, agreed, and only then assembled. Gaps are measured and reported, not interpolated. Format is tested on a sample before the full run is delivered.
Role inference limits
Saying which seniority judgements come from a stated title and which are guesses we declined to make.
Retention position
Stating how long we keep what was built, and what happens to it afterwards.
Field provenance
Keeping the origin and date of each value with the record instead of flattening it away on delivery.